Anna Lewis
Mon
1
can i see how much each of our optometrists brings in
Nathan
Online booking for eye tests in an optical store
Customers pick a time for their test on your page and arrive when the optometrist is free, instead of waiting in the shop for the room. The visit to collect the finished glasses goes into the same calendar, and the history of visits stays on the customer card.
What changes in the store
An even day in the testing room. Less waiting in the shop. Glasses collected on time.
Bookly takes on the booking, the reminders and the history of visits, so the optometrist stays in the testing room and the dispenser stays by the frames.
Booking without the wait
Let a test be booked while the room is busy
A test takes half an hour, and the room holds one person. Someone who walks in and hears “about forty minutes” usually goes to look at frames further down the street. Your page shows the optometrist’s free hours instead, so the customer takes a time that suits them in the evening, from home, long after the shop has closed.
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Eye test, lens fitting and advice, each with its own length
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Booking open around the clock
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One link for your Google listing, your site and the shop window
Two visits to one order
Keep the test and the collection in the same diary
The order comes back from the lab a few days later, and then the ringing round begins: who, when, does that suit. Collection is a service like any other: as soon as the glasses are ready the visit goes into the calendar, and the reminder the day before does the rest.
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A separate visit to collect and fit the frame
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Reminders before the test and before the collection
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Every optometrist with their own hours
Coming back
See when a customer was last tested
Eyesight changes slowly, and few people notice that a year has gone by. The card shows the date of the last visit, the frame they chose and your notes, so it is clear who is worth inviting back, with no digging through the book by the till.
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History of every customer’s visits
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The dispenser’s notes: which frame, which lenses
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Booking again without retaking the details
Everything an optical store runs on
Everything you need for optical stores
Booking, the optometrists’ hours, customer cards, forms and consumables in one service. The store works from a shared calendar, and customers pick their own time.
Test booking
The customer picks the service, the specialist and the hour: an eye test, a contact lens fitting, or advice before ordering.
The testing room diary
Tests, lens fittings and collections in one calendar: you can see when the room is free and when three people are booked back to back.
The customer card
Contacts, the history of visits, the date of the last test and the dispenser’s notes: which frame was chosen, which lenses were ordered.
A form before the visit
Ask in advance whether they wear glasses or lenses now, how many hours a day they spend at a screen, and what brought them in.
Consumables in stock
Trial contact lenses, solutions, cloths and cases: you see what is running low before it runs out in the room.
Store analytics
See how many tests you ran this month, how much the tests and the fittings brought in, and how that compares with the period before.
The result in numbers
The second visit is set during the first
An eye test and collecting the finished glasses are two different visits. The second is booked on the spot, so the order does not sit on a shelf waiting for the customer to remember it.
Try for free
24/7
Customers book an eye test at any hour
3 min
To add a service with its length and price
100%
Of reminders go out automatically
30+
Integrations, calendar and Telegram among them
A quick start
How to open online booking in an optical store
Build the page in an evening: the services and their length, the optometrists and their hours, and a link you can share.
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Create the store page
Add the name, the address, opening hours and the contacts people reach you on.
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Describe the services
Set the length and the price of each: an eye test, a children’s test, a contact lens fitting, collecting a finished order.
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Add specialists and hours
Set the hours each optometrist tests in, and which services they take.
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Share the link
Put it in your Google listing, on your site and on a QR code in the window, and bookings appear in the diary straight away.
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Have a question about Bookly for optical stores?
Ask it here. The answer appears under your question and lands in your inbox, and stays on the page for the next person looking for the same thing.
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No. Bookly handles booking and the diary, not clinical records: the customer profile keeps contacts, the history of visits and your working notes. Clinical data stays wherever you keep it today.
Only your store. Bookings, forms and notes live in your workspace, and access to it belongs to the staff you have given it to.
Yes. Collection is a service with a length of its own: as soon as the order is ready you put the visit in the calendar, and the customer gets a reminder the day before.
Yes. Each specialist has their own hours and their own list of services, and the shared calendar shows how busy the room is overall.
Yes, though by hand: Bookly takes no payments online. The shop enters the deposit a customer sends in Finance as a Deposit operation, and Operations shows whose slot is already paid into. If your tests are free, you need not take one at all.
Yes, a reminder goes out automatically the day before: both for the test and for collecting the finished glasses.
Yes. Create an account and set booking up with no card and no commitment.
Other niches in this industry
Bookly is not only for optical stores. Pick your own line of work: the same tools are there, arranged around different days.
Online booking for eye tests in an optical store
Bookly is a Ukrainian online booking and CRM service for optical stores: customers book an eye test at a time that suits them, collecting the finished glasses goes into the same calendar, and the history of visits stays on their card.
An optical store sits at street level and lives on the people who walk in. The sale, though, starts with an eye test, and there is one testing room: while the optometrist is with someone, everyone else waits in the shop or carries on down the street. A booking page separates the two flows: frames are browsed with no appointment, and tests happen at a time someone has chosen.
The page shows the services and how long each takes: an eye test, a children’s test, a contact lens fitting, advice before ordering. The customer picks the specialist and a free hour themselves, usually in the evening when the shop is already shut, and the visit lands in the room’s diary straight away. A reminder the day before cuts the number of people who simply do not turn up and leave an empty hour behind them.
One order means two visits. A few days pass between the test and the collection while the lenses are made, and those days normally end in a round of phone calls. Collection goes into the calendar as a service like any other, so the dispenser sees the whole day at once: when the optometrist is testing, when finished glasses are being picked up, and where there is still room to adjust a frame.
What Bookly keeps is the administrative half of the visit, not the clinical one: contacts, the history of visits and your notes on which frame was chosen and which lenses were ordered. That is enough to see who was last tested more than a year ago and to invite them back. A short form before the visit collects what the dispenser is better off knowing in advance, and access to all of it belongs to the staff you have given it to.
Bookly team